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THE
TEMPERATURE
OF HOME

Vaillant

Saatchi & Saatchi together with Publicis Pixelpark approached us with the challenge to bring their vision into reality. To produce three content pieces for their international campaign "The Temperature of Home" for Vaillant - one of the leading companies in heating, ventilation and air conditioning technology. The campaign's goal was to create a series of content productions that would resonate internationally, showcasing the universal concept of 'home' while subtly integrating Vaillant's products.

We faced a dual challenge in this campaign. Creatively, we needed to craft narratives that not only captured the essence of the campaign in different cultural contexts but also emotionally integrate Vaillant's heating solutions. Logistically, the challenge was immense: producing three distinct short films across three countries - Spain, Iceland, and Germany - each with its unique environment, cultural nuances, and logistical demands.

 

All the while making sure to keep a coherent visual language over the span of all films.

THE CHALLENGE

At Friends & Fellows Media GmbH, we embraced these challenges with a mix of creative storytelling and logistical ingenuity. Together with our handpicked creative experts of film directors, we developed unique narratives for each film, tailored to both the campaign’s overarching theme and the specific cultural contexts of each location and protagonist. Our production strategies were carefully adapted to address the challenges of working in diverse environments, ensuring high-quality outcomes while maintaining a slim and efficient production scale.

 

This approach enabled us to deliver content that was not only visually stunning but also emotionally engaging, effectively highlighting the warmth and comfort of Vaillant's products in a home setting.

THE SOLUTION

The completion of these films was a proud moment for us. The positive reception of our work validated our efforts in capturing the campaign's essence. We successfully brought to life the vision set by Saatchi & Saatchi and Publicis Pixel Park, contributing significantly to strengthening Vaillant's brand image.

 

This project was a testament to our capability in film production and our adaptability in managing complex international logistics, underscoring the power of collaboration in creating impactful campaigns.

THE RESULT

Concept

Content Production

Creative

International

Competence

The Temperature of Home © Vaillant

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